A fast website launch is mostly about decisions made before the build starts. These three guides cover those decisions in the order you'll face them: how big the site should be, what you need to hand over, and what to check before and after the site goes live. Each one is practical enough to use on its own, whether you build with us or with someone else.
-
The HVAC website launch checklist
Use this checklist to launch an HVAC website without the usual gaps: missing licence details, broken call links, lost rankings and no tracking. It works whether we build your site or someone else does.
-
The owner's prep kit: what to gather before your website build
Fast launches depend on inputs, not effort. Gather these eight items before the build starts and a 2–3 week timeline stays a 2–3 week timeline.
-
How many pages does an HVAC website need?
Add your money-making services, the service areas you can write something real about, and four core pages. The total tells you which package fits, and it stops you paying for pages with nothing to say.
How many pages does an HVAC website need?
The page-count scoping guide gives you a simple formula: core pages plus money-service pages plus genuinely local area pages plus support pages. It works through three examples, from a one-van start-up to a two-branch company with a commercial division, and shows which package each lands in.
What you'll learn:
- The tests for whether a service or town deserves its own page.
- Why one "services" page with eight bullets can't rank for any of them.
- How to avoid paying for pages you have nothing to say on.
- A worksheet that turns your answers into a package and a first-year budget.
Read it first if you don't yet know whether you need Essential, Professional or Enterprise.
The owner's prep kit
The owner prep kit is the list of inputs a build depends on: domain access, a ranked service list, your real service area, licence details, photos, logo files, account access, and the facts only you know.
What you'll learn:
- How to track down a domain nobody remembers registering.
- Which photos persuade homeowners and which ones to skip.
- Which accounts you should own outright, with your agency added as a user.
- A one-hour prep session that usually saves a week of delays.
Read it as soon as you decide to build. It's the single biggest factor in whether a 2–3 week timeline stays a 2–3 week timeline.
The HVAC website launch checklist
The launch checklist covers four stages: content checks, legal and claims checks, technical launch-day steps, and the first 30 days afterwards.
What you'll learn:
- How to test a site on a phone the way a customer will use it.
- Which privacy, anti-spam and advertising rules are worth raising with your own adviser, with links to the federal sources.
- Why rebate mentions need a date, and why an announced program is not the same as an open one.
- The ten technical steps for launch day, in order, including redirects.
- What to fix and measure in weeks one to four.
Read it in the final week of the build, and keep it for the month after.
How the guides connect to our services
The guides describe the same process we follow on every build. Scoping decides the package: Essential, Professional or Enterprise. The prep kit is the checklist we send on day one. The launch checklist is what we run before handing over. And the first-30-days section leads into the after-launch growth plans for owners who want the marketing handled too.
What these guides don't cover
We're a website and marketing service, so these guides don't cover technical HVAC topics like equipment sizing, installation practice or code requirements. Where regulators or rebate programs come up, we link to the official source and leave the interpretation to you and the authority concerned. Our areas pages list the regulators and current programs for each province and territory, dated October 2026.
Questions the guides raise
Most readers finish the scoping guide with one question: "So which package is right for me?" If the worksheet doesn't settle it, call, text or email us with your filled-in numbers and we'll give you a straight answer. You can also browse the FAQ for answers on cost, ownership and timelines.
Frequently asked questions
Do I need to read all three guides?
Read them in order if you're starting from scratch: scoping, then prep, then the launch checklist. If you already know your package, start with the prep kit.
Are the guides useful if I hire someone else?
Yes. They're written so you can use them with any builder. The launch checklist, in particular, is a good way to hold any provider to a clear standard.
How current is the information?
The guides were updated in October 2026. Legal and program references are dated and linked to official sources; check those sources again before you launch, because rules and programs change.