Professional is the package for an established HVAC company that sells more than a handful of services and wants each one to be found. It is a 10–15 page conversion-focused website, launched in 3–4 weeks, for $6,500 one-time plus $249 a month for hosting, maintenance and conversion-rate optimisation. Canadian clients add the GST or HST that applies in their province.
The difference from Essential is not decoration. It's the number of distinct questions your site can answer.
Who Professional suits
Professional fits a company whose customers search for specific equipment and specific problems. If people call you about furnaces, heat pumps, boilers, water heaters and air conditioning, and each of those has real margin, each one deserves a page.
Typical fits:
- A residential HVAC company with five to eight core services and two to four service communities.
- A heating company adding heat pumps alongside gas equipment and wanting to rank for both without muddling them together.
- An owner replacing a dated site that has one "services" page listing everything in bullets.
- A business that already runs Google Ads and is sending paid clicks to a home page, which wastes most of them.
If you have multiple branches or more than about four communities that each need real local content, read the Enterprise page before deciding.
A typical Professional page plan
Most Professional builds end up between 12 and 14 pages. A common layout for a company in a mid-sized city looks like this:
- Core pages (4): home, about, contact, and a reviews or financing page.
- Service pages (6–8): furnace installation and replacement, furnace repair, heat pumps, air conditioning, boilers or hydronic heating, water heaters (tank and tankless), maintenance plans, indoor air quality.
- Area pages (2–3): the communities where you have the most work and something genuinely local to say.
Each service page answers the questions a homeowner asks before calling: what it costs to think about, how long it takes, what brands you work with, what happens on the day, and whether a rebate might apply. Rebate references always carry a date and a link to the program, because they change.
The 3–4 week build
The extra time over Essential is spent on content and review, not waiting.
- Week one: scope and inputs. Confirm the page plan, collect logins, photos, licence details and service facts. Our owner prep kit is the list we work from.
- Weeks one to two: drafts. Service pages drafted in batches so you can review in two or three sittings rather than fifteen.
- Weeks two to three: build. Layout, photos, call and text buttons, page speed checks on mid-range phones.
- Weeks three to four: launch. Redirects from your old site mapped so existing rankings carry over, tracking connected, and a final pass against the launch checklist.
Redirect mapping matters more than most owners realise. If your old site had a page that ranked for "boiler repair" and the new address doesn't redirect from it, that ranking can be lost.
How results are measured
Professional sites come with conversion work in the monthly fee, so measurement is built in from the first day.
- Calls, texts and emails by page, so you can see which service pages produce enquiries.
- Conversion rate per page, meaning the share of visitors who contact you. A service page with traffic but no calls is the first thing we adjust.
- Search visibility by service, from Search Console, to check that each page is being found for its own terms.
We report what the numbers say, including when a page underperforms. We don't promise rankings or a set number of leads; we show you the data and what we're changing because of it.
Mistakes to avoid on a mid-sized build
- Copy-paste service pages. Swapping "furnace" for "boiler" in the same text helps neither page. Each one needs its own facts.
- Skipping redirects. A relaunch without a redirect map can throw away years of search history.
- Hiding the phone number on mobile. Most heating emergencies are searched on a phone. The number should be visible without scrolling.
- Too many calls to action. One clear action per section, call, text or email, works better than six competing buttons.
Next steps
Compare all three packages and first-year totals on the pricing page, see how bigger builds performed on our results page, or send us your current site address and service list. The Professional package is the one we recommend most often for established companies, but we'll tell you if a smaller or larger one fits better.
Frequently asked questions
What does the CRO in the monthly fee mean in practice?
Conversion-rate optimisation means looking at how visitors behave after launch and adjusting the site so more of them call, text or email. For an HVAC site that usually means testing where the phone number sits, how service pages open, and what a visitor sees first on a phone.
Why 3–4 weeks instead of 2–3?
Twice the pages means twice the content to write, check and approve. Each service page needs your facts: brands you install, warranty terms you offer, areas you cover. The extra week is mostly review time on your side.
Should every service area get its own page?
Only where you have something specific to say: travel time, local housing types, heating fuel, or jobs you've done there. Area pages that differ only by the town name are thin content, and Google treats them that way.
Can I write the content myself to save money?
You can supply drafts, and your knowledge is the most valuable input. In practice, owner-written drafts still need restructuring for search and for phones, so the saving is usually time on your side rather than a lower price.