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Enterprise: unlimited pages and locations, launched in 4–6 weeks

Enterprise is for HVAC companies with branches, divisions or many service towns: unlimited pages and locations, a 4–6 week launch window, $12,500 one-time and $449 a month for full management.

Written by Ali Sedighi, MBALast updated:

Enterprise is for HVAC companies whose website has to describe more than one business at once: several branches, a residential and a commercial division, or a long list of communities served from more than one depot. It covers unlimited pages and locations, launched in 4–6 weeks, for $12,500 one-time plus $449 a month for full management. Canadian clients add GST/HST based on their province.

The word "unlimited" refers to the contract, not to a licence to publish filler. Every page still has to help someone decide to call.

Who Enterprise suits

Enterprise fits companies where a fixed page count would force bad compromises.

  • Multi-branch operators with depots in different cities, each with its own phone line, team and service radius.
  • Companies with a commercial division serving property managers, strata corporations, schools or light industrial sites alongside homeowners.
  • Specialists with deep catalogues, for example a boiler company that needs pages by boiler type, fuel and building type.
  • Owners entering new markets who need location pages for the new territory ready before the season. If that's you, the launch sequence at HVAC.City covers the wider plan around the website.

If your business is one branch in one city, Enterprise is probably more site than you need. The Professional package covers most single-location companies.

What a large HVAC site needs that a small one doesn't

Scale changes the work. These are the parts that take the extra weeks.

  • A location model. Decide which branch serves which communities, and make sure each location page shows the right phone number, hours and licence details for that branch.
  • Divisional structure. Residential and commercial sections with separate navigation, so each audience finds its path quickly.
  • Programmatic page templates, used carefully. Templates help when you have many similar pages, such as parts or equipment models. They fail when the only difference between pages is a town name.
  • Redirect maps at volume. Larger old sites mean more URLs to carry over. Missing a batch of redirects can lose search history across a whole section.
  • Approval workflow. With dozens of pages, a clear review order (services first, then branches, then communities) keeps the launch on schedule.

Our work on BoilerPart.ca, which runs 2,000+ programmatic pages and grew organic traffic 180%, is a good example of templated pages done with real content behind them. The results page explains what transferred from that project.

How the 4–6 weeks are staged

  1. Week one: architecture. Branch and division map, service list per location, URL plan and redirect inventory.
  2. Weeks one to three: core content. Home, divisional hubs, service pages, then branch pages, reviewed in batches.
  3. Weeks two to four: build. Templates, design, call routing per branch and speed testing.
  4. Weeks three to six: staged launch. Core site live first if needed, then location pages as they're approved, with tracking per branch from day one.

The range is wide because large companies vary. A two-branch residential firm usually lands near four weeks; a firm with divisions and many communities uses the full window.

Measuring a multi-location site

Large sites need measurement that matches how the business is run.

  • Enquiries by branch and division, so each manager sees their own numbers.
  • Location page performance, to find which communities are producing calls and which pages need stronger local content.
  • Search visibility by section, separating residential from commercial terms.

We report honestly on what works and what doesn't. No one can promise rankings or lead counts, and we won't.

Mistakes to avoid at scale

  • Thin location pages. Fifty pages that say the same thing with different town names can harm the whole site.
  • One phone number for every branch. Calls get routed badly and you lose the ability to measure each location.
  • Launching everything at once without review. Errors in licence details or service areas multiply across many pages.
  • No owner for approvals. Name one person inside your company who can sign off pages quickly.

Next steps

See full costs on the pricing page, check the launch checklist we use, or contact us with your branch list and current site address. We'll tell you whether Enterprise fits, or whether a Professional build with room to grow is the smarter start.

Frequently asked questions

Does unlimited pages mean you'll build hundreds of location pages?

Only if each one has something real to say. Unlimited removes the page cap from the contract; it doesn't change the rule that a page must help a reader. We plan location pages around actual service coverage, local housing and heating fuel, and jobs you've done there.

Can you launch in stages?

Yes, and for large companies we often recommend it. The core site, main services and primary branches go live first, then remaining location pages follow inside the 4–6 week window as their content is approved.

What does full management cover?

The $449 monthly fee covers hosting and full management of the site after launch. Ask us for the written list of what that includes for your build, so both sides agree on what's handled without a separate quote.

We have a commercial division. Does it need its own section?

Usually, yes. A facilities manager looking for rooftop unit service or boiler maintenance contracts asks different questions from a homeowner, and mixing both on the same pages weakens each.