Results from HVAC websites we've built

BCWide.ca: a fast first quarter

BCWide.ca reached 3× leads in 90 days.

What it shows for a new launch: the first three months after a site goes live are where focus pays off most. The lesson isn't "launch and wait". It's that the site, the Google Business Profile, early reviews and well-aimed ads have to work together from the start. Our after-launch page sets out the 90-day order we recommend.

What transfers to your build:

• Tracking set up before launch, so the first 90 days are measured, not guessed.
• Service pages that ads can point at directly.
• A short list of priorities rather than ten simultaneous projects.

BoilerPart.ca: structure at scale

BoilerPart.ca runs 2,000+ programmatic pages and grew organic traffic 180%.

What it shows: large page counts can work when every page has distinct, useful content behind it. Programmatic pages built from real data (parts, models, specifications) are very different from pages that only swap a town name.

What transfers:

• For an Enterprise build, plan the page model before writing a word.
• Use templates only where each page has unique facts to show.
• Thin, repeated pages are a risk, not a shortcut.

CombiBoiler.ca: one product, deep coverage

For CombiBoiler.ca, the numbers were 300% ROI, more than 300 leads a month, and 500+ combi-boiler keywords ranking on page 1.

What it shows: a site that goes deep on one profitable product can outperform broader sites for that product's searches. Owners often under-invest in the service pages that carry their best margins.

What transfers:

• Give your highest-margin service its own page, and make it the most thorough page on the site.
• Answer the questions buyers ask before calling: sizing, fuel, space, warranty, rebates with a date.
• If one product dominates your business, consider whether it deserves its own section.

Roma Heating & Cooling: organic growth over a year

Roma Heating & Cooling grew organic traffic 400% in 12 months.

What it shows: organic search compounds. A site launched with sound structure keeps gaining as content is added and reviews accumulate. A year is a realistic horizon for search growth; a few weeks is not.

What transfers:

• Build the Professional structure even if you start smaller, so growth doesn't require a rebuild.
• Plan content additions for the months after launch.
• Judge organic results over quarters, not weeks.

HeatLand: content volume with intent

HeatLand built a library of 850+ SEO articles, and its leads rose 300% within 6 months.

What it shows: content that answers homeowner questions brings in people who later call. Volume worked because the articles matched what buyers search for.

What transfers:

• A launch site doesn't need 850 articles. It needs a foundation where articles can be added later in the right place.
• Write about real questions: repair or replace, sizing, fuel switching, rebates.
• Link articles to the service page they support.

Reading results honestly

Three cautions apply to any case study, ours included.

1. Starting points differ. A company with years of reviews launches from a different place than a new one.
2. Percentages need a base. Growth from a small base looks dramatic; ask what the starting numbers were.
3. The site is one part. Every project above combined a site with marketing after launch.

To see how these lessons shape a scope for your company, read the page-count scoping guide, or contact us and we'll walk through which project is closest to your situation.