Launching an HVAC website in Quebec

The market your new site enters

Quebec's largest communities are Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay. Montréal and Laval are dense, competitive markets; Gatineau sits beside Ottawa, and some companies there serve both sides of the river, which raises questions about Ontario rules too.

Electricity dominates: Statistics Canada reports it as the main heat for 70% of Quebec homes in 2023, far ahead of gas (5%) and wood (4%). The core of a Quebec HVAC site is therefore heat pumps, electric furnaces and baseboard alternatives, and air conditioning, with gas as a smaller line.

A typical Quebec page plan:

• Thermopompes (heat pumps), central and wall-mounted
• Electric furnaces and boilers
• Geothermal, if you install it
• Air conditioning
• Maintenance and repair
• A dated programs page covering LogisVert and Rénoclimat

French, and what it does to scope

The OQLF sets out what businesses must do. In short: French has to be clearly predominant in commercial advertising and signs; since 2025-06-01, a non-French trademark or business name shown outside your premises needs accompanying French terms; and web content aimed at Quebec customers has to exist in French.

We don't advise on language compliance. What we can tell you is the practical effect on a build:

• Page count roughly doubles if every page has an English version too.
• Review time doubles, since someone fluent must check each French page.
• Timeline shifts, so a bilingual site is scoped before the clock starts.

A French-only site for a Quebec-only company keeps the page count closer to the package range.

When to launch in Quebec

Winters are long and snowy, and the further you get from the St. Lawrence lowlands, the longer the heating season runs. Heat pump buyers often research in spring and summer, before the cold, so a programs page and heat pump pages published by early summer have time to gain visibility. Air conditioning demand peaks in summer heat.

Regulators to reference

• The RBQ licenses contractors and oversees building safety, including gas, plumbing, electrical and pressure equipment. Anyone doing construction work for others needs an RBQ licence with the right subclasses, unless exempt.
• The CCQ handles competency certification for construction-industry workers.
• CNESST covers workplace health and safety.

Confirm with the RBQ how your licence number should appear.

Programs worth a dated page

As of October 2026:

• LogisVert (Hydro-Québec). Grants for ENERGY STAR heat pumps, with higher amounts for cold-climate units up to $6,700, plus geothermal and other measures. Hydro-Québec's page mentions the federal rebate expected in 2027 and states that LogisVert files are still being handled as usual. See the LogisVert page.
• Rénoclimat. Changed from 2026-10-01: the pre-retrofit evaluation is now optional and new caps apply. See the Rénoclimat update.
• Chauffez vert closed; applications were not accepted after 2026-03-31, according to Québec.ca.

Launch-week check for Quebec sites

Before a Quebec launch, a fluent reviewer reads every French page in full, including buttons, page titles and the text that appears in search results. Those small strings are the ones most often left in English by mistake. We also check that LogisVert and Rénoclimat wording matches the official pages on the day of launch.

How we'd approach a Quebec launch

Scope language first, then services. A French-only Essential site can work for a focused company; a bilingual Professional site is more common for Montréal-area firms. Read the page-count scoping guide, see other regions on the areas page, or contact us to scope a bilingual build.